{"id":2722,"date":"2018-08-30T19:09:02","date_gmt":"2018-08-30T22:09:02","guid":{"rendered":"https:\/\/cbic.org.br\/novo_site\/inovacao\/2018\/08\/30\/cade-aprova-parceria-entre-gerdau-votorantim-e-tigre\/"},"modified":"2019-01-25T15:58:39","modified_gmt":"2019-01-25T17:58:39","slug":"cade-aprova-parceria-entre-gerdau-votorantim-e-tigre","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/inovacao\/2018\/08\/30\/cade-aprova-parceria-entre-gerdau-votorantim-e-tigre\/","title":{"rendered":"Cade aprova parceria entre Gerdau, Votorantim e Tigre"},"content":{"rendered":"<p style=\"text-align: justify\">O Conselho Administrativo de Defesa Econ\u00f4mica (Cade) aprovou, sem restri\u00e7\u00f5es, a forma\u00e7\u00e3o de <em>joint venture<\/em> entre Votorantim Cimentos, Tigre Participa\u00e7\u00f5es e Gerdau A\u00e7os Longos. A nova empresa vai gerir e promover o programa de fideliza\u00e7\u00e3o chamado <em>Juntos Somos Mais<\/em>, voltado para lojistas do setor de materiais de constru\u00e7\u00e3o civil.<\/p>\n<p>A <em>joint venture<\/em> ser\u00e1 composta 45% pela Votorantim, fundadora do programa em 2015, e outros 27,5% cada por Gerdau e Tigre. O programa \u00e9 destinado a lojas e seus vendedores, \u201ccom o objetivo de aprimorar o atendimento aos clientes finais e aos profissionais da obra\u201d, informou nota das empresas distribu\u00edda em abril, quando anunciaram a parceria.<\/p>\n<p>Pelo programa, a venda de produtos das empresas participantes \u2013 como a\u00e7o, cimento, argamassa, rejuntes, tubos e conex\u00f5es \u2013 gera pontos que poder\u00e3o ser trocados por bens ou servi\u00e7os pelos propriet\u00e1rios de loja, vendedores e balconistas. Entre os benef\u00edcios oferecidos est\u00e3o cursos profissionalizantes, softwares de venda, treinamentos de gest\u00e3o, bens e equipamentos.<\/p>\n<p>Ao Cade, as empresas disseram que \u201cs\u00e3o e permanecer\u00e3o independentes em qualquer aspecto operacional e comercial de suas atividades principais\u201d, assim \u201co \u00fanico ponto em comum entre elas residir\u00e1 na opera\u00e7\u00e3o do programa de fideliza\u00e7\u00e3o por coaliz\u00e3o\u201d. Outras empresas do ramo de constru\u00e7\u00e3o civil poder\u00e3o aderir ao programa como parceiras.<\/p>\n<p><em>(Com informa\u00e7\u00f5es do Estad\u00e3o Conte\u00fado)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Conselho Administrativo de Defesa Econ\u00f4mica (Cade) aprovou, sem restri\u00e7\u00f5es, a forma\u00e7\u00e3o de joint venture entre Votorantim Cimentos, Tigre Participa\u00e7\u00f5es e Gerdau A\u00e7os Longos. A nova empresa vai gerir e promover o programa de fideliza\u00e7\u00e3o chamado Juntos Somos Mais, voltado para lojistas do setor de [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[75,5,118,99],"tags":[],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-cbic","category-imprensa","category-inovacao-agencia-cbic","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cade aprova parceria entre Gerdau, Votorantim e Tigre - Comiss\u00e3o de Materiais, Tecnologia, Qualidade e Produtividade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbic.org.br\/inovacao\/en_US\/2018\/08\/30\/cade-aprova-parceria-entre-gerdau-votorantim-e-tigre\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cade aprova parceria entre Gerdau, Votorantim e Tigre - Comiss\u00e3o de Materiais, Tecnologia, Qualidade e Produtividade\" \/>\n<meta property=\"og:description\" content=\"O Conselho Administrativo de Defesa Econ\u00f4mica (Cade) aprovou, sem restri\u00e7\u00f5es, a forma\u00e7\u00e3o de joint venture entre Votorantim Cimentos, Tigre Participa\u00e7\u00f5es e Gerdau A\u00e7os Longos. 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