{"id":8866,"date":"2021-10-21T21:16:40","date_gmt":"2021-10-22T00:16:40","guid":{"rendered":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/10\/21\/enic-startups-impulsionam-a-inovacao-no-mercado-imobiliario\/"},"modified":"2021-10-22T16:56:14","modified_gmt":"2021-10-22T19:56:14","slug":"enic-startups-impulsionam-a-inovacao-no-mercado-imobiliario","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/10\/21\/enic-startups-impulsionam-a-inovacao-no-mercado-imobiliario\/","title":{"rendered":"Enic: Startups impulsionam a inova\u00e7\u00e3o no mercado imobili\u00e1rio"},"content":{"rendered":"

Em 2020, a C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) mapeou o n\u00edvel de digitaliza\u00e7\u00e3o das construtoras e incorporadoras do pa\u00eds. Nesta quinta-feira (21\/10), o 93\u00ba Encontro Nacional da Ind\u00fastria da Constru\u00e7\u00e3o (Enic) reuniu uma equipe de craques de empresas e startups<\/em> que est\u00e3o se reunindo em rubs e ecossistemas para impulsionar a inova\u00e7\u00e3o no mercado imobili\u00e1rio brasileiro, durante oficina online <\/em>que tratou do tema.<\/p>\n

A 1\u00aa etapa da Pesquisa de Digitaliza\u00e7\u00e3o \u201cTransforma\u00e7\u00e3o Digital na Ind\u00fastria da Constru\u00e7\u00e3o \u2013 Maturidade de Construtoras e Incorporadoras\u201d foi conduzida pelo Grupo CBIC Jovem. O objetivo do trabalho \u00e9 impulsionar inova\u00e7\u00f5es tecnol\u00f3gicas nas empresas e melhorar o ambiente de neg\u00f3cios e a produtividade, implementando solu\u00e7\u00f5es digitais para racionalizar processos burocr\u00e1ticos.<\/p>\n

Mateus Alves Martins, que atua na \u00e1rea Desenvolvimento Tecnol\u00f3gico e de Inova\u00e7\u00e3o da Tecnisa e \u00e9 membro do Grupo CBIC Jovem, informou que a pesquisa, realizada junto a empresas de todos os portes e em todo o pa\u00eds, identificou que a maior parte delas j\u00e1 est\u00e1 buscando a digitaliza\u00e7\u00e3o.<\/p>\n

As principais atividades listadas como prioridade para a digitaliza\u00e7\u00e3o foram: gest\u00e3o da constru\u00e7\u00e3o, or\u00e7amento, planejamento, suprimento e desenvolvimento de projetos. \u201cAs empresas j\u00e1 est\u00e3o come\u00e7ando a trilhar esse caminho da transforma\u00e7\u00e3o digital. \u00a0Entre as principais barreiras apontadas est\u00e1 a falta de integra\u00e7\u00e3o entre os sistemas e de recursos para investimentos em tecnologia, cultura e compet\u00eancias digitais do time\u201d.<\/p>\n

A 2\u00aa fase da pesquisa est\u00e1 em andamento e incluir\u00e1 as startups,<\/em> para saber o que as empresas precisam e o que est\u00e1 dispon\u00edvel no mercado.<\/p>\n

O gerente geral na Maximus Incorporadora Ltda e coordenador do SECOVI Novos Empreendedores, Rodrigo Abrah\u00e3o, apresentou a iniciativa que, a partir de 2017, abriu espa\u00e7o para as startups apresentarem suas solu\u00e7\u00f5es para o mercado imobili\u00e1rio. \u201cAs sinergias que surgem com as startups, cada uma focando em pequenas partes da cadeia, est\u00e3o trazendo grandes avan\u00e7os para o mercado imobili\u00e1rio\u201d, salientou, informando que nesta quinta-feira encerram as inscri\u00e7\u00f5es para o Concurso MoviMente – Transforma\u00e7\u00e3o dos Neg\u00f3cios<\/a>, direcionado \u00e0s startups interessadas em conectar seus projetos ao mercado imobili\u00e1rio.<\/p>\n

O MoviMente conta atualmente com cerca de 120 startups associados ao NE, que fazem parte do grupo de trabalho do SECOVI Novos Empreendedores. Conhe\u00e7a mais e participe!<\/a><\/p>\n

O vice-presidente da \u00c1rea Imobili\u00e1ria da CBIC e coordenador da oficina, Celso Petrucci, enalteceu a import\u00e2ncia dos trabalhos desenvolvidos pelo Grupo CBIC Jovem e pelo SECOVI Novos Empreendedores como fundamentais para que os empres\u00e1rios do setor se integrem e atualizem sobre essas novidades.<\/p>\n

O CEO da ConnectData e coordenador de Inova\u00e7\u00e3o do SECOVI Novos Empreendedores, Gabriel Borges, ressaltou a import\u00e2ncia do apoio das institui\u00e7\u00f5es na capta\u00e7\u00e3o de recursos para o desenvolvimento tecnol\u00f3gico de projetos para a constru\u00e7\u00e3o civil. \u201cTemos buscado apoio do Secovi e parcerias com a CBIC, Senai, Sebrae para direcionar recursos de fomento para impulsionar a aplica\u00e7\u00e3o das tecnologias na constru\u00e7\u00e3o civil\u201d, frisou.<\/p>\n

Como modelo de aplica\u00e7\u00e3o de inova\u00e7\u00e3o corporativa, o gerente de inova\u00e7\u00e3o e processos na EZTEC, Samuel Sfreddo Gosch, destacou que a empresa trabalha com empreendimentos imobili\u00e1rios e comerciais com enfoque em solu\u00e7\u00f5es no ambiente de neg\u00f3cios.<\/p>\n

Atualmente, a EZTEC conta com a parceria de 16 startups conectadas \u00e0 \u00e1rea de neg\u00f3cio. Dentre as solu\u00e7\u00f5es implementadas, destaque para a gamefica\u00e7\u00e3o para treinar corretores e a assinatura eletr\u00f4nica, que ajudou a vender R$ 700 milh\u00f5es de VGV em 2020. Informou ainda que para canteiro de obras, a empresa utiliza a plataforma de Consultas de Projetos Eletr\u00f4nicos, que economiza tempo e evita erros de projetos.<\/p>\n

Entraves<\/strong><\/h3>\n

Na opini\u00e3o do Gabriel Borges, o maior entrave observado nas empresas s\u00e3o as barreiras culturais, mas elas v\u00eam sendo quebradas.<\/p>\n

Para Samuel Sfreddo Gosch, o entrave \u00e9 a gest\u00e3o de mudan\u00e7a de projetos, ancorado em pessoas.<\/p>\n

A gestora da Comiss\u00e3o de Responsabilidade Social (CRS) da CBIC, Cl\u00e1udia Rodrigues, refor\u00e7ou que a 2\u00aa fase do Pesquisa de Digitaliza\u00e7\u00e3o est\u00e1 em andamento e que novidades ser\u00e3o divulgadas em breve no CBIC Hoje<\/strong> e nas redes sociais da CBIC.<\/p>\n

Perdeu a oficina? Ainda \u00e9 poss\u00edvel assisti-la no site do evento<\/a>, bem como o painel \u201cSua Empresa est\u00e1 Mesmo Digitalizada?\u201d,<\/strong> que complementa o debate desta quinta-feira. <\/strong>\u00c9 importante lembrar que digitalizar a empresa n\u00e3o significa somente abolir o uso do papel em seu cotidiano. Os recursos tecnol\u00f3gicos podem aprimorar objetivos, processos e produtividade da organiza\u00e7\u00e3o.<\/p>\n

A oficina tem interface com o projeto \u201cMelhorias para o mercado imobili\u00e1rio\u201d<\/strong> da Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria (CII) e \u201cDesenvolvimento de Lideran\u00e7as\u201d<\/strong> da Comiss\u00e3o de Responsabilidade Social (CRS), com correaliza\u00e7\u00e3o do Sesi e Senai Nacional.<\/p>\n

O 93\u00ba Enic \u00e9 uma realiza\u00e7\u00e3o da C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) e conta com apoio do Servi\u00e7o Social da Ind\u00fastria (Sesi Nacional), do Servi\u00e7o Nacional de Aprendizagem Industrial (Senai Nacional) e de entidades do setor, com patroc\u00ednio do Sebrae, Or\u00e7aFascio, Konstroi, Agilean, Brain Intelig\u00eancia Estrat\u00e9gica, M\u00fatua, Predialize, Roca, Sienge + Softplan, Aval, Softwareone, TK Elevators e Frontera.<\/p>\n","protected":false},"excerpt":{"rendered":"

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