{"id":8858,"date":"2021-10-18T19:16:53","date_gmt":"2021-10-18T22:16:53","guid":{"rendered":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/"},"modified":"2021-10-20T12:08:39","modified_gmt":"2021-10-20T15:08:39","slug":"enic-marketing-digital-exige-definicao-correta-de-metricas","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/","title":{"rendered":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas"},"content":{"rendered":"<p style=\"text-align: center\"><i>Import\u00e2ncia do treinamento e o uso da tecnologia s\u00e3o fundamentais para o sucesso das vendas no mercado imobili\u00e1rio<\/i><\/p>\n<p style=\"text-align: justify\">Al\u00e9m de alcan\u00e7ar o cliente com mais precis\u00e3o, o marketing digital estrat\u00e9gico permite reduzir o valor gasto para se fazer neg\u00f3cios. O assunto foi debatido no painel Marketing Digital e Custos de Vendas no Mercado Imobili\u00e1rio, realizado nesta segunda-feira (18), durante o 93\u00ba Encontro Nacional da Ind\u00fastria da Constru\u00e7\u00e3o (Enic).O vice-presidente da C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC), Fausto Echer, debateu as melhores t\u00e9cnicas de marketing digital com a CEO da DNA de Vendas, L\u00facia Haracemiv; o CEO do Construtor de Vendas; F\u00e1bio Garcez, e o diretor de Marketing do Grupo Brasil Brokers, Guilherme Fran\u00e7a Blumer.<\/p>\n<p style=\"text-align: justify\">Um dos pontos mais discutidos durante o painel foi a import\u00e2ncia do desenvolvimento da equipe de pr\u00e9-atendimento para o resultado das vendas de im\u00f3veis. Nesta etapa do processo \u00e9 poss\u00edvel se captar os melhores leads, que s\u00e3o os clientes em potencial, e avaliar os melhores canais e campanhas para o sucesso do projeto.<\/p>\n<p style=\"text-align: justify\">L\u00facia Haracemiv ressaltou que quanto mais r\u00e1pida for a equipe de Sales Development Representatives (SDR), que captam os dados do consumidor e fazem o primeiro contato, melhores ser\u00e3o as vendas. \u201cA resposta ao cliente que se cadastra deve acontecer em at\u00e9 10 minutos. Voc\u00ea tem que pegar o cliente enquanto ele ainda est\u00e1 navegando pelo site. Isso melhora muito a experi\u00eancia dele enquanto escolhe o im\u00f3vel\u201d, enfatiza.<\/p>\n<p style=\"text-align: justify\">Blumer acrescentou que essa velocidade no contato com o cliente \u00e9 indicador de compet\u00eancia da empresa. \u201cAo atender rapidamente, as chances de ganhar aquele consumidor da concorr\u00eancia \u00e9 muito maior\u201d, disse. \u201cAl\u00e9m das pessoas do atendimento, \u00e9 fundamental que o l\u00edder acompanhe todo esse processo\u201d, completou L\u00facia.<\/p>\n<p style=\"text-align: justify\"><b>M\u00e9tricas de marketing<\/b><\/p>\n<p style=\"text-align: justify\">Al\u00e9m da capacita\u00e7\u00e3o e da velocidade no primeiro atendimento, a defini\u00e7\u00e3o das m\u00e9tricas corretas para cada fase do projeto tamb\u00e9m foi debatida no Enic. \u201cN\u00e3o existe uma metodologia ideal para todos os empreendimentos. Cada planejamento deve definir a mais adequada\u201d, recomendou Garcez. Para isso, destacou ele, \u00e9 necess\u00e1rio treinar as equipes e os corretores, \u201cque s\u00e3o pe\u00e7as fundamentais tamb\u00e9m para a coleta de dados e avalia\u00e7\u00e3o das m\u00e9tricas\u201d.<\/p>\n<p style=\"text-align: justify\">\u201c\u00c9 imposs\u00edvel vender sem tecnologia\u201d, completou L\u00facia, ao comentar sobre a necessidade de acompanhar o desempenho do marketing e das vendas com os sistemas mais adequados. Fausto Echer, que coordenou o debate, apontou que o Custo de Aquisi\u00e7\u00e3o de Clientes (CAC) varia de acordo com o tipo de produto e o segmento em que est\u00e1 inserido, demonstrando que n\u00e3o \u00e9 poss\u00edvel se uniformizar as m\u00e9tricas de desempenho do marketing para todo o mercado.<\/p>\n<p>O painel tem interface com o projeto <strong>&#8220;Melhorias para o Mercado Imobili\u00e1rio&#8221;<\/strong>, da Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria (CII) da CBIC, em correaliza\u00e7\u00e3o com o Servi\u00e7o Nacional de Aprendizagem Industrial (Senai Nacional).<\/p>\n<p style=\"text-align: justify\">O 93\u00ba Enic \u00e9 uma realiza\u00e7\u00e3o da C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) e conta com apoio do Servi\u00e7o Social da Ind\u00fastria (Sesi Nacional), do Servi\u00e7o Nacional de Aprendizagem Industrial (Senai Nacional) e de entidades do setor, com patroc\u00ednio do Sebrae, Or\u00e7aFascio, Konstroi, Agilean, Brain Intelig\u00eancia Estrat\u00e9gica, M\u00fatua, Predialize e Roca, Sienge + Softplan, Aval, Softwareone, TK Elevators e Frontera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":1414,"featured_media":1000003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[90,134],"tags":[],"class_list":["post-8858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-cbic","category-industria-imobiliaria-agencia-cbic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\" \/>\n<meta property=\"og:description\" content=\"...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/\" \/>\n<meta property=\"og:site_name\" content=\"Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T22:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-20T15:08:39+00:00\" \/>\n<meta name=\"author\" content=\"jornalistacbic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jornalistacbic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/\"},\"author\":{\"name\":\"jornalistacbic\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/#\\\/schema\\\/person\\\/654b120bcd86d07c9f9dc286ecc91681\"},\"headline\":\"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas\",\"datePublished\":\"2021-10-18T22:16:53+00:00\",\"dateModified\":\"2021-10-20T15:08:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/\"},\"wordCount\":586,\"image\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Ag\u00eancia CBIC\",\"Ind\u00fastria Imobili\u00e1ria\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/\",\"url\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/\",\"name\":\"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-10-18T22:16:53+00:00\",\"dateModified\":\"2021-10-20T15:08:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/#\\\/schema\\\/person\\\/654b120bcd86d07c9f9dc286ecc91681\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/en_US\\\/2021\\\/10\\\/18\\\/enic-marketing-digital-exige-definicao-correta-de-metricas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/#website\",\"url\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/\",\"name\":\"Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\",\"description\":\"CII - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/es_ES\\\/#\\\/schema\\\/person\\\/654b120bcd86d07c9f9dc286ecc91681\",\"name\":\"jornalistacbic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g\",\"caption\":\"jornalistacbic\"},\"url\":\"https:\\\/\\\/cbic.org.br\\\/industriaimobiliaria\\\/author\\\/jornalistacbic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/","og_locale":"pt_BR","og_type":"article","og_title":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","og_description":"...","og_url":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/","og_site_name":"Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","article_published_time":"2021-10-18T22:16:53+00:00","article_modified_time":"2021-10-20T15:08:39+00:00","author":"jornalistacbic","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"jornalistacbic","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#article","isPartOf":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/"},"author":{"name":"jornalistacbic","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/#\/schema\/person\/654b120bcd86d07c9f9dc286ecc91681"},"headline":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas","datePublished":"2021-10-18T22:16:53+00:00","dateModified":"2021-10-20T15:08:39+00:00","mainEntityOfPage":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/"},"wordCount":586,"image":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#primaryimage"},"thumbnailUrl":"","articleSection":["Ag\u00eancia CBIC","Ind\u00fastria Imobili\u00e1ria"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/","url":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/","name":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","isPartOf":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#primaryimage"},"image":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-10-18T22:16:53+00:00","dateModified":"2021-10-20T15:08:39+00:00","author":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/#\/schema\/person\/654b120bcd86d07c9f9dc286ecc91681"},"breadcrumb":{"@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/10\/18\/enic-marketing-digital-exige-definicao-correta-de-metricas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/"},{"@type":"ListItem","position":2,"name":"Enic: Marketing Digital exige defini\u00e7\u00e3o correta de m\u00e9tricas"}]},{"@type":"WebSite","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/#website","url":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/","name":"Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","description":"CII - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/#\/schema\/person\/654b120bcd86d07c9f9dc286ecc91681","name":"jornalistacbic","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa24f0ed442729cb89355c4b9cd7ab747f7f3fa236417c2717409c63e87c39e?s=96&d=mm&r=g","caption":"jornalistacbic"},"url":"https:\/\/cbic.org.br\/industriaimobiliaria\/author\/jornalistacbic\/"}]}},"_links":{"self":[{"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/posts\/8858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/users\/1414"}],"replies":[{"embeddable":true,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/comments?post=8858"}],"version-history":[{"count":0,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/posts\/8858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/media?parent=8858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/categories?post=8858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbic.org.br\/industriaimobiliaria\/wp-json\/wp\/v2\/tags?post=8858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}