{"id":8491,"date":"2021-03-01T10:54:52","date_gmt":"2021-03-01T13:54:52","guid":{"rendered":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/03\/01\/quintas-da-cbic-lanca-e-book-sobre-jornada-digital-imobiliaria-4\/"},"modified":"2021-03-01T19:59:28","modified_gmt":"2021-03-01T22:59:28","slug":"quintas-da-cbic-lanca-e-book-sobre-jornada-digital-imobiliaria-4","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/industriaimobiliaria\/2021\/03\/01\/quintas-da-cbic-lanca-e-book-sobre-jornada-digital-imobiliaria-4\/","title":{"rendered":"\u201cQuintas da CBIC\u201d lan\u00e7a e-book sobre jornada digital imobili\u00e1ria"},"content":{"rendered":"

A C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) apresentou no dia 25 de fevereiro, durante a live<\/em>\u00a0 ‘Quintas da CBIC’, o e-book<\/em> ‘Jornada da Incorpora\u00e7\u00e3o Imobili\u00e1ria\/ Vendas Digitais – 2021’<\/strong>, cujo download<\/em> \u00e9 gratuito.<\/p>\n

O evento contou com a participa\u00e7\u00e3o \u00a0do presidente da CBIC, Jos\u00e9 Carlos Martins, que falou sobre o cuidado que a C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) tem em levar, para as empresas \u00a0de todos os portes, conhecimento que possa mant\u00ea-las atualizadas.<\/p>\n

A media\u00e7\u00e3o foi do presidente da Comiss\u00e3o da Habita\u00e7\u00e3o de Interesse Social (CHIS) da CBIC, Carlos Henrique Passos, que comentou sobre a import\u00e2ncia do tema ‘Jornada Digital’. \u201c\u00c9 mais uma oportunidade para o mercado imobili\u00e1rio que vem se modificando e sendo modificado de forma veloz pela pandemia. As vendas podem continuar em 2021\u201d.<\/p>\n

Uma das painelistas foi a fundadora e CEO da DNA de Vendas, Lucia Helena Haracemiv que falou sobre o comportamento do consumidor e os sentidos humanos. \u201cTodo consumo do mercado imobili\u00e1rio come\u00e7a com o reconhecimento do problema, de uma necessidade, da busca pela informa\u00e7\u00e3o, da avalia\u00e7\u00e3o de alternativas, at\u00e9 a decis\u00e3o de compra\u201d.<\/p>\n

O painelista e s\u00f3cio-diretor da Brain Intelig\u00eancia Estrat\u00e9gica, F\u00e1bio Tadeu, lembrou que cada 1% economizado na comunica\u00e7\u00e3o, ou na venda, \u00e9 lucro. \u201cVendas \u00e9 o que move o mundo\u201d, concluiu.<\/p>\n

J\u00e1 o painelista F\u00e1bio Garcez, CEO do Construtor de Vendas, abordou sobre a import\u00e2ncia de o corretor de im\u00f3veis ter autoridade, isto \u00e9, conhecimento pleno sobre o produto que est\u00e1 sendo vendido, a fim de n\u00e3o perder a conclus\u00e3o de um neg\u00f3cio.<\/p>\n

Durante o evento on-line<\/em>, os debatedores abordaram diversos t\u00f3picos referentes ao conte\u00fado do e-book <\/em>como a jornada do cliente (necessidade, pesquisa on-line<\/em>); o papel do vendedor de im\u00f3veis; a qualifica\u00e7\u00e3o de leads <\/em>(clientes).<\/em><\/p>\n

Para finalizar, o presidente da CBIC lembrou que uma nova liv<\/em>e sobre o e-book<\/em> pode ser feita de forma regional, atendendo as caracter\u00edsticas distintas de cada regi\u00e3o geogr\u00e1fica do nosso Pa\u00eds.<\/p>\n

As a\u00e7\u00f5es da comiss\u00e3o t\u00eam interface com o projeto \u201cMelhorias no Mercado Imobili\u00e1rio\u201d da Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria da CBIC, com a correaliza\u00e7\u00e3o do Servi\u00e7o Nacional de Aprendizagem Industriai (Senai Nacional).<\/p>\n

Baixe aqui<\/a> o e-book<\/em> Jornada da Incorpora\u00e7\u00e3o Imobili\u00e1ria\/ Vendas Digitais – 2021<\/p>\n","protected":false},"excerpt":{"rendered":"

A C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC) apresentou, hoje, durante a live \u00a0\u201dQuintas da CBIC\u201d, o e-book<\/em> \u201cJornada da Incorpora\u00e7\u00e3o Imobili\u00e1ria\/ Vendas Digitais – 2021\u201d, cujo download \u00e9 gratuito.<\/p>\n

 <\/p>\n

 <\/p>\n

O evento cont…<\/p>\n","protected":false},"author":10,"featured_media":8487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[90,134],"tags":[],"class_list":["post-8491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-cbic","category-industria-imobiliaria-agencia-cbic"],"acf":[],"yoast_head":"\n\u201cQuintas da CBIC\u201d lan\u00e7a e-book sobre jornada digital imobili\u00e1ria - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbic.org.br\/industriaimobiliaria\/en_US\/2021\/03\/01\/quintas-da-cbic-lanca-e-book-sobre-jornada-digital-imobiliaria-4\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cQuintas da CBIC\u201d lan\u00e7a e-book sobre jornada digital imobili\u00e1ria - 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