{"id":5761,"date":"2020-02-05T15:06:33","date_gmt":"2020-02-05T18:06:33","guid":{"rendered":"https:\/\/cbic.org.br\/industriaimobiliaria\/2020\/02\/05\/voce-sabe-o-que-e-home-equity-cbic-debatera-o-tema-em-sp-no-dia-18-2\/"},"modified":"2020-02-06T07:58:43","modified_gmt":"2020-02-06T10:58:43","slug":"voce-sabe-o-que-e-home-equity-cbic-debatera-o-tema-em-sp-no-dia-17-2","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/industriaimobiliaria\/2020\/02\/05\/voce-sabe-o-que-e-home-equity-cbic-debatera-o-tema-em-sp-no-dia-17-2\/","title":{"rendered":"Voc\u00ea sabe o que \u00e9 home equity? CBIC debater\u00e1 o tema em SP, no dia 17\/2"},"content":{"rendered":"

Voc\u00ea conhece o home equity<\/em>? Trata-se de uma forma de cr\u00e9dito com im\u00f3vel de garantia e surgiu no Brasil em meados dos anos 2000, quando j\u00e1 era mais conhecido em outros pa\u00edses. Para esclarecer melhor as oportunidades que esta modalidade de financiamento oferece para o mercado imobili\u00e1rio nacional, a C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o e o Servi\u00e7o Nacional de Aprendizagem Industrial (Senai Nacional), v\u00e3o realizar o evento \u2018Cr\u00e9dito Imobili\u00e1rio: juros baixos, mais neg\u00f3cios? O que planejam os principais players do financiamento imobili\u00e1rio\u2019, <\/strong>no dia 17 de fevereiro, em S\u00e3o Paulo. <\/strong>As inscri\u00e7\u00f5es s\u00e3o gratuitas e est\u00e3o abertas. <\/strong>Fa\u00e7a j\u00e1 a sua!<\/p>\n

O encontro trar\u00e1 especialistas com experi\u00eancia no mercado brasileiro e de outros pa\u00edses que participar\u00e3o de dois pain\u00e9is: \u2018Panorama Nacional\u2019 e \u2018Op\u00e7\u00f5es para Fundings\u2019, que ter\u00e1 entre os participantes <\/strong>Heverton Peixoto, C<\/strong>EO da Wiz Solu\u00e7\u00f5es<\/em>, do ramo de produtos financeiros e seguros. Ele tratar\u00e1 do tema \u2018Home equity – opera\u00e7\u00f5es inovadoras no mercado imobili\u00e1rio\u2019 e acredita que o Brasil est\u00e1 para mudar a forma como os clientes adquirem im\u00f3veis.<\/p>\n

\u00c0 frente da Wiz, Peixoto promete tornar a empresa a maior originadora de seguro do pa\u00eds, o que pode passar por novas aquisi\u00e7\u00f5es. No ano de 2019, as a\u00e7\u00f5es da empresa acumularam valoriza\u00e7\u00e3o de 120%. A Ag\u00eancia CBIC de Not\u00edcias<\/strong> conversou com o CEO<\/em>, que adiantou algumas opera\u00e7\u00f5es inovadoras do mercado imobili\u00e1rio para 2020. Confira:<\/p>\n

CBIC: Quais s\u00e3o as expectativas de cr\u00e9dito para 2020? Com a baixa dos juros, mais neg\u00f3cios ser\u00e3o gerados?<\/strong><\/p>\n

Heverton <\/strong>Peixoto:<\/strong> As expectativas de cr\u00e9dito para o ano de 2020 s\u00e3o muito animadoras para o mercado imobili\u00e1rio em geral. Diversos fatores convergem e sustentam esta afirma\u00e7\u00e3o, como as vendas e os lan\u00e7amentos de im\u00f3veis, a gera\u00e7\u00e3o de empregos, a melhora do PIB da constru\u00e7\u00e3o e a redu\u00e7\u00e3o da taxa de juros possibilitando novas ofertas de financiamento e mais acesso \u00e0 moradia. Esse contexto \u00e9 favor\u00e1vel para o crescimento do mercado de home equity<\/em>, que tem grande potencial no Brasil e \u00e9 uma das apostas da Wiz. Lan\u00e7amos, no ano passado, em parceria com a gestora Gal\u00e1pagos Capital, uma linha de home equity<\/em> batizada de Wimo. Na parceria, somos respons\u00e1veis pela estrutura\u00e7\u00e3o de um canal \u2018omnichannel\u2019 de distribui\u00e7\u00e3o e comercializa\u00e7\u00e3o de home equity<\/em>, usando nossa rede, que conta com cerca de 350 correspondentes e quase 5 mil vendedores.<\/p>\n

CBIC: O home equity vai mudar a forma como os clientes adquirem im\u00f3veis hoje?<\/strong><\/p>\n

HP:<\/strong> Algumas caracter\u00edsticas do home equity<\/em> chamam a aten\u00e7\u00e3o do p\u00fablico pela seguran\u00e7a da opera\u00e7\u00e3o e praticidade. Com ele, o credor do empr\u00e9stimo recebe, do devedor, um im\u00f3vel como forma de garantia pela opera\u00e7\u00e3o, tornando-se dono dele at\u00e9 que a d\u00edvida seja paga. Assim, se d\u00e1 um processo de aliena\u00e7\u00e3o fiduci\u00e1ria com garantia de im\u00f3vel. O devedor transfere o im\u00f3vel para o nome do credor at\u00e9 que todas as parcelas da d\u00edvida sejam quitadas, acordo que \u00e9 estabelecido contratualmente.<\/p>\n

O home equity \u00e9 vantajoso por ser um empr\u00e9stimo tradicionalmente com juros baixos e prazos mais longos, al\u00e9m de possibilitar aos nossos clientes, por exemplo, poderem organizar suas finan\u00e7as e investirem em um projeto pessoal. Ao contr\u00e1rio do cr\u00e9dito imobili\u00e1rio, que possui majoritariamente funding<\/em> de poupan\u00e7a no Brasil e permite a aquisi\u00e7\u00e3o de im\u00f3veis por clientes, o home equity<\/em> \u00e9 um produto diferente, pois \u00e9 direcionado a clientes que j\u00e1 possuem um im\u00f3vel. No entanto, \u00e9 importante destacar que a libera\u00e7\u00e3o de cr\u00e9dito via home equity<\/em> injeta volume relevante de recursos na economia, gerando aquecimento em todos os setores da cadeia produtiva da constru\u00e7\u00e3o civil e mercado imobili\u00e1rio.<\/p>\n

CBIC: Qual a vantagem principal dessa iniciativa?<\/strong><\/p>\n

HP<\/strong>: As principais vantagens do home equity<\/em> est\u00e3o relacionadas ao fato do interessado poder usar o dinheiro adquirido na opera\u00e7\u00e3o para outras finalidades \u2013 como saldar d\u00edvidas, cobrir alguma despesa pessoal, fazer uma viagem dos sonhos, construir ou reformar um im\u00f3vel \u2013 sem comprometer demais o or\u00e7amento com o pagamento da parcela mensal do empr\u00e9stimo.<\/p>\n

CBIC: Como \u00e9 o processo de concess\u00e3o de empr\u00e9stimo pelo home equity?<\/strong><\/p>\n

HP: Para o interessado conseguir esta modalidade de empr\u00e9stimo \u00e9 necess\u00e1rio ter o registro de im\u00f3vel totalmente quitado em seu nome. Este im\u00f3vel, por exemplo, \u00e9 que servir\u00e1 de garantia para a concess\u00e3o do empr\u00e9stimo.
\nA din\u00e2mica do processo \u00e9 a seguinte:
\n1 – A empresa denominada financiadora recebe um im\u00f3vel de uma pessoa f\u00edsica como garantia.
\n2 – Ap\u00f3s an\u00e1lise do im\u00f3vel e do hist\u00f3rico da pessoa f\u00edsica, a financiadora libera ou n\u00e3o para o solicitante a quantia em quest\u00e3o. Normalmente \u00e9 feito a transfer\u00eancia em\u00a0conta corrente.
\n3 – O im\u00f3vel dado como garantia passa a ficar alienado em favor da financiadora at\u00e9 que a \u00faltima parcela do empr\u00e9stimo seja paga. Ap\u00f3s a quita\u00e7\u00e3o do empr\u00e9stimo junto a financiadora, o im\u00f3vel tem sua aliena\u00e7\u00e3o liberada.<\/p>\n

Programa\u00e7\u00e3o<\/strong><\/p>\n

Confira a programa\u00e7\u00e3o do evento, cuja realiza\u00e7\u00e3o faz parte do plano de trabalho do projeto \u2018Melhorias para o Mercado Imobili\u00e1rio\u2019, realizado pela CBIC com a correaliza\u00e7\u00e3o do Senai.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":1414,"featured_media":5764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[90,91],"tags":[],"class_list":["post-5761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-cbic","category-industria-imobiliaria"],"acf":[],"yoast_head":"\nVoc\u00ea sabe o que \u00e9 home equity? 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