{"id":3760,"date":"2019-05-02T17:28:13","date_gmt":"2019-05-02T20:28:13","guid":{"rendered":"https:\/\/cbic.org.br\/industriaimobiliaria\/2019\/05\/02\/painel-do-enic-apresentara-tendencias-de-consumo-no-mercado-imobiliario-2\/"},"modified":"2019-05-02T17:31:27","modified_gmt":"2019-05-02T20:31:27","slug":"painel-do-enic-apresentara-tendencias-de-consumo-no-mercado-imobiliario-2","status":"publish","type":"post","link":"https:\/\/cbic.org.br\/industriaimobiliaria\/2019\/05\/02\/painel-do-enic-apresentara-tendencias-de-consumo-no-mercado-imobiliario-2\/","title":{"rendered":"Painel do Enic apresentar\u00e1 tend\u00eancias de consumo no mercado imobili\u00e1rio"},"content":{"rendered":"

Entender as mudan\u00e7as pelas quais o mercado imobili\u00e1rio est\u00e1 passando e quais ainda est\u00e3o por vir \u00e9 essencial para que as empresas possam se adaptar \u00e0s novas demandas do setor. Analisar essas transforma\u00e7\u00f5es ser\u00e1 o foco de um dos pain\u00e9is do 91\u00ba Encontro Nacional da Ind\u00fastria da Constru\u00e7\u00e3o (Enic)<\/a>, com a participa\u00e7\u00e3o de especialistas e pesquisadores. Um dos convidados \u00e9 o s\u00f3cio-diretor da Brain – Bureau de Intelig\u00eancia Corporativa, F\u00e1bio Tadeu, que apresentar\u00e1 estudo sobre o assunto elaborada pela consultoria. <\/span><\/p>\n

Promovido pela C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC), o Enic ocorre de 15 a 17 de maio, no Rio de Janeiro. O evento reunir\u00e1 toda a cadeia produtiva, acad\u00eamicos, representantes de entidades e do governo. A programa\u00e7\u00e3o<\/a> conta com debates, espa\u00e7os para networking, feira de exposi\u00e7\u00e3o, visitas t\u00e9cnicas, um congresso t\u00e9cnico paralelo e mais. As inscri\u00e7\u00f5es<\/a> est\u00e3o abertas.<\/span><\/p>\n

Com o t\u00edtulo \u201cSociedade Complexa, H\u00e1bitos de Consumo Complexos. Como decifr\u00e1-los?\u201d, a palestra de Tadeu faz parte das atividades planejadas pela Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria (CII) da CBIC. O economista abordar\u00e1 pesquisa que elenca uma s\u00e9rie de tend\u00eancias no mercado imobili\u00e1rio – algumas das quais j\u00e1 podem ser observadas e outras que devem se consolidar na pr\u00f3xima d\u00e9cada. Para elaborar o levantamento, foram entrevistadas 1,2 mil pessoas em dois meses, em todo o Brasil.<\/span><\/p>\n

\u201cUm dos pontos identificados foi uma tend\u00eancia de redu\u00e7\u00e3o no tamanho dos im\u00f3veis. Essa mudan\u00e7a n\u00e3o tem a mesma intensidade em todos os n\u00edveis de renda e regi\u00f5es. Quanto menos urbana for a cidade, menos acentuado. Em S\u00e3o Paulo \u00e9 especialmente forte. Est\u00e1 relacionado com o pre\u00e7o do terreno tamb\u00e9m\u201d, descreve Tadeu. Durante sua exposi\u00e7\u00e3o, ele comparar\u00e1 im\u00f3veis dos anos 1980 e 2000 com os da atualidade.<\/span><\/p>\n

Outra transforma\u00e7\u00e3o em curso na sociedade, de acordo com o estudo, diz respeito \u00e0 posse de autom\u00f3veis. \u201cEsse n\u00famero est\u00e1 caindo. Houve uma \u00e9poca em que vagas para carros era um diferencial no mercado imobili\u00e1rio, e em alguns casos continua sendo, mas \u00e9 um fator que j\u00e1 est\u00e1 menos em xeque\u201d, comenta Tadeu.<\/span><\/p>\n

O economista menciona, ainda, uma terceira mudan\u00e7a, relacionada \u00e0 loca\u00e7\u00e3o de im\u00f3veis. \u201cExiste uma ideia de que os jovens n\u00e3o querem mais ter um im\u00f3vel pr\u00f3prio, mas na pr\u00e1tica o que se v\u00ea \u00e9 diferente. Isso varia de acordo com a renda e a possibilidade de comprar. Muitos jovens preferem alugar porque querem estar bem localizados, mas o mercado de compra continua maior, em especial porque depois esses consumidores casam e t\u00eam filhos\u201d, esclarece.<\/span><\/p>\n

Para se preparar para esses novos cen\u00e1rios, Tadeu ressalta a import\u00e2ncia das empresas estudarem o assunto. \u201cPor isso o Enic \u00e9 uma excelente oportunidade para tratar do tema, j\u00e1 que o evento reunir\u00e1 empres\u00e1rios que desenvolvem projetos diferenciados e pesquisadores\u201d, conclui.<\/span><\/p>\n

A palestra tem interface com o projeto da CBIC \u201cMelhorias no Mercado Imobili\u00e1rio\u201d, em correaliza\u00e7\u00e3o com o Servi\u00e7o Nacional de Aprendizagem Industrial (Senai).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Entender as mudan\u00e7as pelas quais o mercado imobili\u00e1rio est\u00e1 passando e quais ainda est\u00e3o por vir \u00e9 essencial para que as empresas possam se adaptar \u00e0s novas demandas do setor. Analisar essas transforma\u00e7\u00f5es ser\u00e1 o foco d…<\/p>\n","protected":false},"author":11,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[134],"tags":[167,22,155,169,159],"class_list":["post-3760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria-imobiliaria-agencia-cbic","tag-91o-enic","tag-cii","tag-comissao-da-industria-imobiliaria","tag-encontro-nacional-da-industria-da-construcao","tag-enic"],"acf":[],"yoast_head":"\nPainel do Enic apresentar\u00e1 tend\u00eancias de consumo no mercado imobili\u00e1rio - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbic.org.br\/industriaimobiliaria\/es_ES\/2019\/05\/02\/painel-do-enic-apresentara-tendencias-de-consumo-no-mercado-imobiliario-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Painel do Enic apresentar\u00e1 tend\u00eancias de consumo no mercado imobili\u00e1rio - Comiss\u00e3o da Ind\u00fastria Imobili\u00e1ria\" \/>\n<meta property=\"og:description\" content=\"Entender as mudan\u00e7as pelas quais o mercado imobili\u00e1rio est\u00e1 passando e quais ainda est\u00e3o por vir \u00e9 essencial para que as empresas possam se adaptar \u00e0s novas demandas do setor. 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